Notifications Bell

Alibaba and smashed Singles’ Day sales

Alibaba and smashed Singles’ Day sales

New records for e-commerce giants Alibaba and

Singles’ Day, which used to be a 24-hour flash sale, turned into a multi-day extravaganza, ending at midnight on November 11. While started sales in late October, Alibaba began in November. Following the event, both companies reported record sales despite worries about the strength of Chinese consumers and the impact of Beijing’s crackdown on tech companies, which gained traction in the past few months.


In the 11-day sales period, Alibaba gross merchandise volume (GMV - the total amount of sales made over a specified period) totaled $84.54 billion, more than an 8% surge from last year’s figures. Buyers from lower-tier cities and rural areas increased by almost 25%, representing a key focus for the company as it is looking to expand its user base.

The company revealed a GMV on its platform of $54.6 billion, a 28% increase from the 2020 numbers. reported a surge in the purchase of luxury items and pet-related goods. The transaction volume of iPhones surpassed 100 million yuan in a timeframe of 2 seconds after the final sales started on November 10. At the same time, users from lower-tier markets accounted for 77% of all shoppers.

During the Hong Kong trading hours on Friday, Alibaba stock price was down 1.8%, while added 4.6%.


This information prepared by is not an offer or a solicitation for the purpose of purchase or sale of any financial products referred to herein or to enter into any legal relations, nor an advice or a recommendation with respect to such financial products.

This information is prepared for general circulation. It does not regard to the specific investment objectives, financial situation or the particular needs of any recipient.

You should independently evaluate each financial product and consider the suitability of such a financial product, by taking into account your specific investment objectives, financial situation or particular needs, and by consulting an independent financial adviser as needed, before dealing in any financial products mentioned in this document.

This information may not be published, circulated, reproduced or distributed in whole or in part to any other person without the Company’s prior written consent. Past performance is not always indicative of likely or future performance. Any views or opinions presented are solely those of the author and do not necessarily represent those of

JME Financial Services (Pty) Ltd trading as ZA.CAPEX.COM acts as intermediary between the investor and Magnasale Trading Ltd, the counterparty to the contract for difference purchased by the Investor via ZA.CAPEX.COM, authorised & regulated by the Cyprus Securities and Exchange Commission with license number 264/15. Magnasale Trading Ltd is the principal to the CFD purchased by investors.